:root{--blue:#229ed9;--blue-deep:#168ac3;--blue-pale:#eaf6fc;--ink:#222;--muted:#66808d;--line:#dce8ee;--paper:#f5f8fa}
.ecom-page{background:#fff;color:var(--ink)}.ecom-page .site-header{background:rgba(255,255,255,.93);border-color:#edf2f4;backdrop-filter:blur(18px)}.desktop-nav .is-current{color:var(--blue-deep);font-weight:700}.desktop-nav .is-current:after{width:100%}
.eyebrow{display:inline-flex;margin-bottom:18px;color:var(--blue-deep);font-size:12px;font-weight:700;letter-spacing:.1em;text-transform:uppercase}.section-heading{max-width:930px;margin-bottom:34px}.section-heading h2{margin:0;font-size:clamp(34px,4.4vw,58px);line-height:1;letter-spacing:-.045em}.section-heading>p,.section-heading>div>p{max-width:720px;margin:22px 0 0;color:var(--muted);font-size:17px;line-height:1.55}.section-heading.split{display:grid;grid-template-columns:minmax(0,1.35fr) minmax(260px,.65fr);gap:60px;align-items:end;max-width:none}.section-heading.split>p,.section-heading.split>div:last-child{margin:0 0 5px}.section-heading strong{color:var(--ink)}
.funnel-hero{display:grid;grid-template-columns:minmax(0,1.3fr) minmax(330px,.7fr);gap:44px;align-items:center;padding-top:118px;padding-bottom:38px}.funnel-hero h1{max-width:810px;margin:20px 0 24px;font-size:clamp(46px,5.6vw,75px);line-height:.94;letter-spacing:-.06em}.funnel-hero h1 em{display:block;color:var(--blue);font-style:normal}.funnel-hero-copy>p{max-width:760px;margin:0;color:var(--muted);font-size:18px;line-height:1.52}.funnel-hero-copy>p strong{color:var(--ink)}.funnel-hero-copy>.button{margin-top:30px}.hero-system{position:relative;min-height:470px;border:1px solid #d6e9f3;border-radius:18px;background:linear-gradient(145deg,#f5fbfe,#eaf6fc);overflow:hidden}.hero-system>img{width:100%;height:100%;min-height:470px;object-fit:contain;padding:36px}.hero-chip{position:absolute;padding:13px 15px;border:1px solid #d7e9f2;border-radius:10px;background:rgba(255,255,255,.94);box-shadow:0 8px 24px rgba(34,158,217,.12)}.hero-chip span{display:block;color:#78909a;font-size:11px}.hero-chip strong{display:block;margin-top:3px;color:var(--blue-deep);font-size:20px}.chip-a{left:18px;top:28px}.chip-b{right:18px;bottom:25px}.hero-metrics{grid-column:1/-1;display:grid;grid-template-columns:repeat(3,1fr);margin-top:8px;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}.hero-metrics div{display:flex;align-items:baseline;gap:12px;padding:24px 22px}.hero-metrics div+div{border-left:1px solid var(--line)}.hero-metrics strong{color:var(--blue-deep);font-size:25px;letter-spacing:-.04em;white-space:nowrap}.hero-metrics span{color:var(--muted);font-size:13px}
.market-section{padding:76px 0;background:var(--paper)}.compare-title{margin:38px 0 20px;font-size:24px;text-transform:uppercase;letter-spacing:-.02em}.market-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:12px}.market-card{padding:22px;border:1px solid var(--line);border-radius:14px;background:#fff}.market-card>span{font-weight:700}.market-pair{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-top:24px}.market-pair p{margin:0;padding:14px;border-radius:9px;background:var(--blue-pale)}.market-pair small{display:block;min-height:34px;color:var(--muted);font-size:11px}.market-pair strong{display:block;margin-top:7px;color:var(--blue-deep);font-size:29px;letter-spacing:-.05em}.market-pair .down{color:#56656c}.market-conclusion{display:grid;grid-template-columns:220px 1fr 380px;gap:30px;align-items:center;margin-top:22px;padding:30px;border-radius:15px;background:var(--ink);color:#fff}.market-conclusion>span{color:#8bcce9;font-weight:700;text-transform:uppercase}.market-conclusion h3{margin:0;font-size:clamp(25px,3vw,39px);line-height:1;letter-spacing:-.04em;text-transform:uppercase}.market-conclusion p{margin:0;color:#bac7cd}
.funnel-map{padding:82px 0}.funnel-board{padding:26px;border:1px solid #cde5f0;border-radius:17px;background:var(--blue-pale);overflow:hidden}.funnel-flow{display:grid;grid-template-columns:repeat(5,1fr);gap:8px}.funnel-flow article{position:relative;min-height:170px;padding:18px;border-radius:11px;background:#fff}.funnel-flow article:not(:last-child):after{content:'→';position:absolute;z-index:2;right:-13px;top:68px;display:grid;place-items:center;width:18px;height:30px;color:var(--blue);font-size:22px}.funnel-flow b{color:#85bdd6;font-size:12px}.funnel-flow span{display:block;margin-top:23px;font-size:17px;font-weight:800}.funnel-flow strong{display:block;margin-top:10px;color:var(--blue-deep);font-size:23px}.funnel-flow small{color:var(--muted)}.leak-row{display:grid;grid-template-columns:repeat(5,1fr);gap:8px;padding:9px 0 18px}.leak-row span{position:relative;padding-left:17px;color:#7c6a4e;font-size:11px}.leak-row span:before{content:'↓';position:absolute;left:2px;color:#dfad36}.funnel-total{display:flex;align-items:center;justify-content:space-between;gap:30px;padding-top:22px;border-top:1px solid #cde2eb}.funnel-total p{max-width:620px;margin:0;font-size:18px}
.work-section{padding:76px 0}.work-section .section-heading.split{grid-template-columns:1fr 1fr}.text-link{display:inline-block;margin-top:18px;color:var(--blue-deep);font-weight:700;text-decoration:underline;text-underline-offset:4px}.zone-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:12px}.zone-card{min-height:320px;padding:22px;border:1px solid var(--line);border-radius:14px;background:#fff;transition:.25s}.zone-card:hover{border-color:#9bd1e9;transform:translateY(-3px);box-shadow:0 13px 28px rgba(34,119,156,.08)}.zone-card>b{color:#8aa5b1;font-size:12px}.zone-icon{display:grid;place-items:center;width:58px;height:58px;margin:30px 0;border-radius:50%;background:var(--blue-pale);color:var(--blue-deep);font-size:25px}.zone-card h3{margin:0 0 13px;color:var(--blue-deep);font-size:24px;text-transform:uppercase}.zone-card>strong,.zone-card>div>strong{font-size:17px}.zone-card p{margin:13px 0 0;color:var(--muted)}.zone-image{display:grid;grid-template-rows:145px 1fr;padding:0;overflow:hidden;background:var(--blue-pale)}.zone-image img{width:100%;height:145px;object-fit:contain;padding:8px}.zone-image>div{padding:18px 22px;background:#fff}.zone-image h3{margin-top:8px}.one-team{display:grid;grid-template-columns:170px 1fr auto;gap:12px 35px;align-items:center;margin-top:14px;padding:28px;border-radius:15px;background:var(--ink);color:#fff}.one-team>span{grid-row:1/3;color:#8bcce9;font-weight:700;text-transform:uppercase}.one-team h3{margin:0;font-size:34px;text-transform:uppercase}.one-team p{margin:0;color:#c9d2d6}.one-team small{grid-column:2;color:#85969e}.one-team .button{grid-column:3;grid-row:1/3}
.formats-section{padding:76px 0;background:var(--paper)}.format-grid{display:grid;grid-template-columns:1fr 1fr;gap:12px}.format-card{position:relative;display:flex;flex-direction:column;min-height:585px;padding:30px;border:1px solid var(--line);border-radius:16px;background:#fff}.format-card>small{margin-top:40px;color:#8ba0aa;text-transform:uppercase}.format-card h3{max-width:500px;margin:10px 0 22px;font-size:35px;line-height:1;text-transform:uppercase}.format-card p{color:var(--muted)}.format-card>strong{display:block;margin-top:8px;font-size:17px}.format-badge{position:absolute;right:20px;top:20px;padding:8px 11px;border-radius:999px;background:var(--blue-pale);color:var(--blue-deep);font-size:11px;font-weight:700}.format-primary{background:var(--blue);color:#fff;border-color:var(--blue)}.format-primary p{color:#d9f2fc}.format-primary .format-badge{background:rgba(255,255,255,.16);color:#fff}.format-primary>small{color:#bfe8f8}.mini-flow,.direct-path{margin:2px 0 18px;padding:17px;border-radius:10px;background:rgba(255,255,255,.14);font-size:13px;line-height:1.8}.mini-flow i{margin:0 4px;color:#bce8fa;font-style:normal}.direct-path{background:var(--blue-pale)}.direct-path b{display:block;color:var(--blue-deep);font-size:18px}.direct-path span{display:block;color:#54717f}.channel-list{margin:18px 0;padding:12px;border-top:1px solid var(--line);border-bottom:1px solid var(--line);color:var(--blue-deep);font-size:13px}.format-card .button{align-self:flex-start;margin-top:auto}.formats-last{margin:24px 0 0;text-align:center;font-weight:800;text-transform:uppercase}
.cases-section{padding:82px 0}.major-cases{display:grid;grid-template-columns:repeat(3,1fr);gap:12px}.major-case{min-height:235px;padding:24px;border:1px solid var(--line);border-radius:14px;background:var(--blue-pale)}.major-case>strong,.image-case>div>strong{display:block;color:var(--blue-deep);font-size:41px;line-height:1;letter-spacing:-.055em}.major-case>span,.image-case>div>span{display:block;margin-top:30px;font-size:18px;font-weight:800}.major-case p{margin:9px 0 0;color:var(--muted)}.major-case.blue{background:var(--blue);color:#fff}.major-case.blue>strong{color:#fff}.major-case.blue p{color:#d9eff9}.image-case{display:grid;grid-template-columns:125px 1fr;padding:0;overflow:hidden;background:#fff}.image-case img{width:100%;height:100%;object-fit:cover}.image-case>div{padding:24px 19px}.vc-heading{display:flex;align-items:end;justify-content:space-between;gap:30px;margin:60px 0 24px}.vc-heading h3{margin:0;font-size:32px}.vc-heading p{max-width:480px;margin:0;color:var(--muted)}.vc-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:10px}.vc-card{display:flex;flex-direction:column;min-height:235px;padding:20px;border:1px solid var(--line);border-radius:12px;background:#fff;transition:.25s}.vc-card:hover{border-color:#8bcce9;transform:translateY(-3px)}.vc-card strong{color:var(--blue-deep);font-size:24px;letter-spacing:-.035em}.vc-card span{margin-top:20px;font-weight:700}.vc-card p{margin:7px 0 20px;color:var(--muted);font-size:14px}.vc-card i{margin-top:auto;color:var(--blue-deep);font-style:normal;font-weight:700;font-size:13px}
.qualifier{display:grid;grid-template-columns:1.15fr .7fr;gap:55px;margin-block:70px;padding:42px;border:1px solid #cbe5f2;border-radius:16px;background:var(--blue-pale)}.qualifier h2{max-width:720px;margin:18px 0;font-size:clamp(34px,4vw,52px);line-height:1;letter-spacing:-.045em;text-transform:uppercase}.qualifier p{max-width:670px;color:var(--muted);font-size:17px}.qualifier .inline-form input{border-color:#cee1ea;background:#fff;color:var(--ink)}.qualifier .inline-form label span{color:#607b88}.qualifier .inline-form small{color:#607b88}
.faq-section{padding:65px 0 82px}.faq-list{border-top:1px solid var(--line)}.faq-item{border-bottom:1px solid var(--line)}.faq-item summary{display:grid;grid-template-columns:1fr 40px;align-items:center;gap:20px;padding:22px 3px;font-size:20px;font-weight:700;cursor:pointer;list-style:none}.faq-item summary::-webkit-details-marker{display:none}.faq-item summary span{display:grid;place-items:center;width:36px;height:36px;border-radius:50%;background:var(--blue-pale);color:var(--blue-deep);font-size:24px;transition:.25s}.faq-item[open] summary span{transform:rotate(45deg);background:var(--blue);color:#fff}.faq-item>div{max-width:810px;padding:0 60px 24px 3px;color:var(--muted)}.faq-item p{margin:0 0 12px}.faq-item strong{color:var(--ink)}
.story-section{padding:82px 0;background:var(--ink);color:#fff}.story-layout{display:grid;grid-template-columns:minmax(320px,.65fr) minmax(0,1.35fr);gap:62px;align-items:start}.story-photo{position:sticky;top:100px;margin:0}.story-photo img{width:100%;height:610px;border-radius:14px;object-fit:cover;object-position:55% center}.story-photo figcaption{margin-top:12px;color:#8da0aa;font-size:13px}.story-copy h2{margin:8px 0 30px;font-size:clamp(43px,5vw,67px);line-height:.95;letter-spacing:-.05em;text-transform:uppercase}.story-copy p{max-width:780px;color:#bdc8ce;font-size:18px;line-height:1.62}.story-copy p strong{color:#fff}.story-copy blockquote{max-width:780px;margin:34px 0;padding:22px 0 22px 24px;border-left:4px solid var(--blue);color:#fff;font-size:25px;font-weight:700;line-height:1.28}.story-copy h3{max-width:780px;margin:46px 0 20px;color:#8dd4f1;font-size:34px;line-height:1.05;text-transform:uppercase}.signature{display:flex;flex-direction:column;margin-top:40px}.signature span{font-size:13px;color:#8799a2}
.final-cta{display:grid;grid-template-columns:1.15fr .7fr;gap:55px;margin-block:72px;padding:43px;border-radius:17px;background:var(--blue);color:#fff}.final-cta h2{margin:8px 0 20px;font-size:clamp(38px,4.4vw,58px);line-height:.98;letter-spacing:-.05em;text-transform:uppercase}.final-cta>div>p{max-width:690px;color:#d9eff9;font-size:17px}.final-cta .eyebrow{color:#d6f1fc}.final-cta .inline-form input{border-color:rgba(255,255,255,.38);background:rgba(255,255,255,.12);color:#fff}.final-cta .inline-form input::placeholder{color:#d6eaf3}.final-cta .inline-form label span,.final-cta .inline-form small{color:#d6eaf3}
.client-proof{padding:35px 0 72px}.proof-title{display:flex;align-items:end;justify-content:space-between;gap:30px;margin-bottom:25px}.proof-title h2{max-width:700px;margin:0;font-size:34px;line-height:1.03;text-transform:uppercase}.proof-title p{margin:0;color:var(--muted)}.proof-logos{display:grid;grid-template-columns:repeat(6,1fr);gap:8px}.proof-logos img{width:100%;height:76px;padding:17px;border:1px solid var(--line);border-radius:9px;object-fit:contain;filter:grayscale(1);opacity:.65;transition:.2s}.proof-logos img:hover{filter:none;opacity:1;transform:translateY(-2px)}
@media(max-width:900px){.section-heading.split,.work-section .section-heading.split{grid-template-columns:1fr;gap:20px}.funnel-hero{grid-template-columns:1fr;padding-top:98px}.hero-system{min-height:360px}.hero-system>img{min-height:360px}.market-conclusion{grid-template-columns:1fr 2fr}.market-conclusion p{grid-column:1/-1}.funnel-flow{grid-template-columns:1fr}.funnel-flow article{min-height:0}.funnel-flow article:not(:last-child):after{right:50%;top:auto;bottom:-20px;transform:translateX(50%) rotate(90deg)}.leak-row{display:none}.zone-grid,.major-cases,.vc-grid{grid-template-columns:repeat(2,1fr)}.one-team{grid-template-columns:1fr}.one-team>span,.one-team h3,.one-team p,.one-team small,.one-team .button{grid-column:auto;grid-row:auto}.format-grid{grid-template-columns:1fr}.qualifier,.final-cta{grid-template-columns:1fr}.story-layout{grid-template-columns:1fr}.story-photo{position:static}.story-photo img{height:520px}.proof-logos{grid-template-columns:repeat(4,1fr)}}
@media(max-width:620px){.eyebrow{margin-bottom:12px}.section-heading{margin-bottom:25px}.section-heading h2{font-size:33px}.section-heading>p,.section-heading>div>p{font-size:15px}.funnel-hero{padding-top:88px;padding-bottom:25px}.funnel-hero h1{font-size:39px}.funnel-hero-copy>p{font-size:16px}.hero-system{min-height:280px}.hero-system>img{min-height:280px;padding:15px}.hero-chip{padding:9px 10px}.hero-chip strong{font-size:16px}.hero-metrics{grid-template-columns:1fr}.hero-metrics div{padding:16px 8px}.hero-metrics div+div{border-left:0;border-top:1px solid var(--line)}.hero-metrics strong{font-size:21px}.market-section,.funnel-map,.work-section,.formats-section,.cases-section,.faq-section,.story-section{padding:48px 0}.market-grid,.zone-grid,.major-cases,.vc-grid{grid-template-columns:1fr}.market-conclusion{grid-template-columns:1fr;padding:22px}.market-conclusion h3{font-size:28px}.funnel-board{padding:14px}.funnel-total{align-items:flex-start;flex-direction:column}.zone-card{min-height:280px}.zone-image{grid-template-rows:160px 1fr}.zone-image img{height:160px}.one-team{padding:22px;gap:13px}.one-team h3{font-size:28px}.format-card{min-height:0;padding:22px}.format-card h3{font-size:29px}.format-card .button{margin-top:26px}.major-case{min-height:210px}.image-case{grid-template-columns:115px 1fr}.vc-heading,.proof-title{align-items:flex-start;flex-direction:column}.vc-grid{gap:8px}.vc-card{min-height:205px}.qualifier,.final-cta{width:calc(100% - 28px);margin-block:48px;padding:25px 18px;gap:25px}.qualifier h2,.final-cta h2{font-size:31px}.faq-item summary{font-size:17px}.faq-item>div{padding-right:10px}.story-layout{gap:30px}.story-photo img{height:420px}.story-copy h2{font-size:38px}.story-copy p{font-size:16px}.story-copy blockquote{font-size:21px}.story-copy h3{font-size:28px}.proof-title h2{font-size:29px}.proof-logos{grid-template-columns:repeat(3,1fr)}.proof-logos img{height:62px;padding:12px}.client-proof{padding-bottom:50px}}

/* Stable editorial rhythm for the approved long-form copy */
.funnel-hero h1,.section-heading h2,.qualifier h2,.story-copy h2,.story-copy h3,.final-cta h2{max-width:22ch;text-wrap:balance;overflow-wrap:normal;word-break:normal;hyphens:none}
.section-heading p,.qualifier p,.story-copy p,.faq-item div,.format-card p{max-width:72ch}
.reviews-proof{padding-top:16px;border-top:1px solid var(--line)}.reviews-proof .text-link{margin-top:0}
.funnel-flow article{min-height:205px}.funnel-flow small{display:block;margin-top:6px;line-height:1.35}
.format-card{min-height:650px}.format-card>p{line-height:1.55}.direct-path span{line-height:1.55}
.qualifier>div{display:flex;flex-direction:column;align-items:flex-start}.qualifier>div p{margin:0 0 14px;line-height:1.55}
.faq-item ul{display:grid;gap:8px;margin:10px 0 18px;padding-left:20px}.faq-item li{padding-left:4px}
.story-copy{min-width:0}.story-chapter{max-width:820px;padding:0 0 48px;margin:0 0 48px;border-bottom:1px solid #394248}.story-chapter:last-child{padding-bottom:0;margin-bottom:0;border-bottom:0}.story-copy .story-chapter>p{margin:0 0 18px}.story-lines{display:grid;gap:8px;margin:20px 0 24px;padding:20px 22px;border:1px solid #364149;border-radius:11px;background:#292d31}.story-lines p{margin:0;color:#fff;font-weight:650}.story-copy blockquote{overflow-wrap:normal;word-break:normal}.story-copy .signature{margin-top:40px}
@media(max-width:900px){.funnel-flow article{min-height:0}.format-card{min-height:0}.story-chapter{max-width:none}.funnel-hero h1,.section-heading h2,.qualifier h2,.story-copy h2,.story-copy h3,.final-cta h2{max-width:26ch}}
@media(max-width:620px){.funnel-hero h1,.section-heading h2,.qualifier h2,.story-copy h2,.story-copy h3,.final-cta h2{max-width:100%;text-wrap:pretty}.story-chapter{padding-bottom:34px;margin-bottom:34px}.story-lines{padding:17px}.story-copy blockquote{padding-left:17px}}

/* Redesign through cases: matched to the approved home/reviews typography */
.ecom-page .funnel-hero h1{max-width:680px;margin:18px 0 21px;font-size:clamp(36px,3.55vw,46px);font-weight:600;line-height:1.04;letter-spacing:-.04em}
.ecom-page .section-heading h2{font-size:clamp(36px,3.8vw,48px);font-weight:600;line-height:1.04;letter-spacing:-.04em}
.ecom-page .section-heading p,.ecom-page .funnel-hero-copy>p{font-size:16px;font-weight:400;line-height:1.58}
.ecom-page .section-heading p strong,.ecom-page .funnel-hero-copy>p strong,.ecom-page .reviews-proof strong,.ecom-page .formats-section .section-heading strong{color:inherit;font-weight:400}

.funnel-hero{grid-template-columns:minmax(0,.93fr) minmax(430px,1.07fr);gap:20px;padding-top:108px;padding-bottom:54px}
.hero-system{min-height:410px;border:0;border-radius:0;background:#fff;overflow:visible}
.hero-system>img{width:112%;height:auto;min-height:0;margin-left:-5%;padding:0;object-fit:contain}
.hero-metrics{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:8px;margin:25px 0 0;border:0}
.hero-metrics div{display:block;min-width:0;padding:15px 13px;border:1px solid #dce8ee!important;border-radius:10px;background:#eaf6fc}
.hero-metrics strong{display:block;color:var(--blue-deep);font-size:clamp(20px,2vw,26px);font-weight:700;line-height:1;letter-spacing:-.04em;white-space:nowrap}
.hero-metrics span{display:block;margin-top:7px;color:#5d7682;font-size:12px;line-height:1.3}
.funnel-hero-copy>.button{margin-top:18px}

.market-section{padding:68px 0}
.compare-title{margin:34px 0 17px;font-size:var(--ecom-headline-size);font-weight:600}
.market-card{padding:20px;border-radius:12px;box-shadow:none}
.market-card>span{font-size:17px;font-weight:600}
.market-pair{gap:0;margin-top:18px;border:1px solid var(--line);border-radius:10px;overflow:hidden}
.market-pair p{min-width:0;padding:14px;background:#f7fafb;border-radius:0}
.market-pair p+p{border-left:1px solid var(--line);background:var(--blue-pale)}
.market-pair small{min-height:31px;font-size:11px;line-height:1.3}
.market-pair strong{font-size:27px}
.market-conclusion{grid-template-columns:190px minmax(260px,1fr) minmax(260px,380px);gap:25px;margin-top:14px;padding:27px 30px;border:1px solid #cfe6f1;border-radius:13px;background:#eaf6fc;color:var(--ink)}
.market-conclusion>span{color:var(--blue-deep);font-size:13px;font-weight:600}
.market-conclusion h3{color:var(--ink);font-size:clamp(25px,2.6vw,34px);font-weight:600;line-height:1.04}
.market-conclusion p{color:var(--muted);font-weight:400;line-height:1.5}

.funnel-map{padding:28px 0 72px}
.funnel-board{padding:34px 30px 26px;border-radius:14px;background:#f7fbfd}
.funnel-visual{display:grid;grid-template-columns:minmax(180px,1fr) minmax(360px,490px) minmax(180px,1fr);gap:26px;align-items:center}
.funnel-notes{display:grid;grid-template-rows:repeat(5,68px);align-items:center}
.funnel-notes article{position:relative;padding:8px 13px;background:#fff;border:1px solid var(--line);border-radius:8px}
.funnel-notes-left article:nth-child(1){grid-row:1}.funnel-notes-left article:nth-child(2){grid-row:3}.funnel-notes-left article:nth-child(3){grid-row:5}
.funnel-notes-right article:nth-child(1){grid-row:2}.funnel-notes-right article:nth-child(2){grid-row:4}
.funnel-notes-left article:after,.funnel-notes-right article:before{content:"";position:absolute;top:50%;width:27px;border-top:1px solid #8fc8e1}
.funnel-notes-left article:after{right:-28px}.funnel-notes-right article:before{left:-28px}
.funnel-notes article span,.funnel-notes article strong,.funnel-notes article small{display:block}
.funnel-notes article span{color:var(--ink);font-size:12px;font-weight:600;text-transform:uppercase}
.funnel-notes article strong{margin:2px 0;color:var(--blue-deep);font-size:13px;font-weight:600}
.funnel-notes article small{color:var(--muted);font-size:10px;line-height:1.25}
.funnel-shape{display:flex;flex-direction:column;align-items:center;filter:drop-shadow(0 12px 20px rgba(34,119,156,.08))}
.funnel-shape div{display:grid;place-items:center;height:68px;margin-top:-1px;color:#183d4d;background:#dff2fb;clip-path:polygon(4% 0,96% 0,90% 100%,10% 100%)}
.funnel-shape div:nth-child(1){width:100%;background:#cfeefa}.funnel-shape div:nth-child(2){width:88%;background:#bfe7f7}.funnel-shape div:nth-child(3){width:76%;background:#a9def2}.funnel-shape div:nth-child(4){width:64%;background:#83cce9}.funnel-shape div:nth-child(5){width:52%;color:#fff;background:var(--blue)}
.funnel-shape span{font-size:14px;font-weight:600;text-transform:uppercase}
.funnel-shape div:last-child span{max-width:80%;text-align:center;line-height:1.2}
.funnel-total{margin-top:28px;padding-top:22px}
.funnel-total p{font-size:16px;font-weight:400}.funnel-total p strong{font-weight:400}

.work-section{padding:70px 0}
.work-heading{max-width:none;margin-bottom:24px}
.funnel-map>.work-heading{margin-bottom:0;padding:30px 30px 28px;border:1px solid #cde5f0;border-bottom:0;border-radius:14px 14px 0 0;background:#faf6ef}
.funnel-map>.work-heading+.funnel-board{border-radius:0 0 14px 14px}
.work-intro-copy{max-width:760px;margin-top:20px}
.work-intro-copy>p{margin:0;color:var(--muted);font-size:16px;font-weight:400;line-height:1.52}
.work-intro-copy>p+p{margin-top:12px}
.work-intro-copy .reviews-proof{padding-top:0;border-top:0;font-size:14px;font-weight:400}
.work-intro-copy .reviews-proof .text-link{display:inline;margin:0;font-weight:600}
.zone-grid{display:grid;grid-template-columns:repeat(6,minmax(0,1fr));gap:10px;align-items:stretch}
.zone-card{position:relative;display:grid;grid-template-rows:92px 1fr;min-width:0;min-height:338px;padding:0;border:1px solid var(--line);border-radius:11px;background:#fff;box-shadow:none;overflow:visible;transition:border-color .2s}
.zone-card:hover{border-color:#91cde7;box-shadow:none;transform:none}
.zone-card:not(:last-child):after{content:'→';position:absolute;z-index:3;right:-17px;top:35px;display:grid;place-items:center;width:24px;height:24px;border:1px solid #b8dce9;border-radius:50%;background:#fff;color:var(--blue);font-size:14px}
.zone-visual{min-width:0;border-radius:10px 10px 0 0;border-bottom:1px solid #dcebf2;background-color:#eef8fc;background-repeat:no-repeat;background-size:500% auto;background-position-y:center}
.zone-offer,.zone-site,.zone-cart{background-image:url('../assets/ecom-funnel.png')}
.zone-ad,.zone-sales,.zone-return{background-image:url('../assets/timeline-icons.png')}
.zone-offer{background-position-x:0}.zone-ad{background-position-x:66%}.zone-site{background-position-x:31%}.zone-cart{background-position-x:64%}.zone-sales{background-position-x:96%}.zone-return{background-position-x:4%}
.zone-copy{display:flex;flex-direction:column;min-width:0;padding:12px 11px 14px}
.zone-copy>b{color:#82b9d1;font-size:10px;font-weight:600;line-height:1}
.zone-copy h3{min-height:35px;margin:7px 0 8px;color:var(--ink);font-size:15px;font-weight:600;line-height:1.12;text-transform:uppercase}
.zone-copy>span{display:block;min-height:50px;color:var(--blue-deep);font-size:13px;font-weight:500;line-height:1.3}
.zone-copy p{margin:9px 0 0;color:var(--muted);font-size:12px;font-weight:400;line-height:1.38}
.one-team{grid-template-columns:minmax(260px,.75fr) minmax(310px,1fr) auto;gap:14px 28px;margin-top:12px;padding:25px 28px;border:1px solid #cfe6f1;border-radius:12px;background:#eaf6fc;color:var(--ink)}
.one-team>div{grid-row:1/3}.one-team>div>span{color:var(--blue-deep);font-size:12px;font-weight:600;letter-spacing:.08em;text-transform:uppercase}
.one-team h3{margin:6px 0 0;font-size:clamp(27px,3vw,36px);font-weight:600;line-height:1;text-transform:uppercase}
.one-team p{margin:0;color:var(--ink);font-size:15px;font-weight:500}
.one-team small{grid-column:2;color:var(--muted);font-size:13px;line-height:1.45}
.one-team .button{grid-column:3;grid-row:1/3}

.formats-section{padding:68px 0}
.format-card{min-height:570px;padding:28px;border-radius:13px}
.format-card h3{margin:9px 0 19px;font-size:clamp(27px,2.8vw,34px);font-weight:600;line-height:1.05;letter-spacing:-.025em}
.format-card p{font-size:15px;font-weight:400;line-height:1.55}
.format-card p strong,.format-card>strong{font-weight:500}
.format-primary{border-color:#b9ddea;background:#eaf6fc;color:var(--ink)}
.format-primary p{color:var(--muted)}.format-primary .format-badge{background:#fff;color:var(--blue-deep)}.format-primary>small{color:#78909a}
.format-primary .mini-flow{background:#fff;color:#44616e}.format-primary .button-white{background:var(--blue);color:#fff}
.formats-last{font-size:15px;font-weight:600}

.format-primary,.format-channel{min-width:0}
.commerce-card-top{display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:10px}
.commerce-card-top>small{color:var(--muted);font-size:14px}
.format-primary .commerce-card-top .format-badge,.format-channel .commerce-card-top .format-badge{position:static;padding:7px 10px;border-radius:7px;font-size:12px;font-weight:500}
.format-primary h3,.format-channel h3{margin:20px 0 16px;font-size:28px;line-height:1.12;text-transform:none}
.commerce-path{display:flex;flex-wrap:wrap;align-items:center;gap:6px 8px;padding:13px 0;color:var(--blue-deep);font-size:14px;font-weight:600;line-height:1.5}
.commerce-path>span{display:inline-flex;align-items:center;gap:8px;white-space:nowrap}
.commerce-path i{color:#76b9d6;font-style:normal;font-weight:400}
.format-primary>p,.format-channel>p{font-size:16px;line-height:1.55}
.format-primary .commerce-intro{margin:20px 0 16px}
.commerce-services{display:grid;gap:0;margin:0;padding:4px 0;list-style:none;counter-reset:commerce-service}
.commerce-services>li{display:grid;grid-template-columns:24px minmax(0,1fr);align-items:start;gap:12px;padding:13px 0;color:var(--ink);font-size:16px;font-weight:400;line-height:1.45;counter-increment:commerce-service}
.commerce-services>li:before{content:counter(commerce-service,decimal-leading-zero);padding-top:2px;color:var(--blue-deep);font-size:12px;font-weight:500;font-variant-numeric:tabular-nums}
.format-primary .commerce-team{margin:20px 0}
.format-primary>.commerce-result,.format-channel>.commerce-result{display:block;margin:0 0 22px;padding:18px;border-radius:9px;background:#d9eff9;color:#244c60;font-size:16px;font-weight:600;line-height:1.5}
.commerce-result>span{font-weight:600;color:var(--blue-deep)}
.format-primary>.button,.format-channel>.button{width:100%;min-width:0;gap:12px;white-space:normal;line-height:1.4;text-align:left}
.format-primary>.button>span,.format-channel>.button>span{flex-shrink:0}
.format-channel>p{margin:0 0 20px}
.format-channel p strong{font-weight:600}
.format-channel .direct-path{margin:0 0 20px;font-size:16px;line-height:1.6}
.format-channel .direct-path b{margin-bottom:10px;font-size:16px;font-weight:600}
.format-channel .channel-list{margin:0 0 24px;padding:0;border:0;font-size:16px;line-height:1.55}
@media(max-width:620px){.format-primary h3,.format-channel h3{font-size:26px}.commerce-services>li{gap:8px}.format-primary>.commerce-result,.format-channel>.commerce-result{padding:15px}.format-primary>.button,.format-channel>.button{margin-top:auto}}

.cases-section{padding:72px 0}
.qualifier + .cases-section{padding-top:0}
.major-cases{grid-template-columns:repeat(2,minmax(0,1fr));gap:12px}
.major-case{display:grid;grid-template-columns:44% 1fr;min-height:250px;padding:0;overflow:hidden;border-radius:12px;background:#fff;color:var(--ink);font:inherit;text-align:left;cursor:pointer;appearance:none}
.major-case:hover{border-color:#8bcce9}.major-case:focus-visible{outline:3px solid rgba(34,158,217,.28);outline-offset:2px}
.major-case>img{width:100%;height:100%;min-height:250px;padding:10px;background:#f5f8fa;object-fit:contain}
.case-copy{display:flex;flex-direction:column;padding:22px 20px}
.case-copy strong{color:var(--blue-deep);font-size:32px;font-weight:650;line-height:1;letter-spacing:-.045em}
.case-copy b{margin-top:25px;font-size:18px;font-weight:600;line-height:1.2}
.case-copy small{margin-top:8px;color:var(--muted);font-size:14px;line-height:1.4}
.case-copy i{margin-top:auto;padding-top:18px;color:var(--blue-deep);font-size:13px;font-style:normal;font-weight:600}
.case-dialog{width:min(760px,calc(100% - 32px));max-height:88vh;padding:0;border:0;border-radius:16px;background:#fff;box-shadow:0 25px 80px rgba(27,55,69,.25)}
.case-dialog::backdrop{background:rgba(17,31,38,.58);backdrop-filter:blur(3px)}
.case-dialog-close{position:sticky;z-index:2;float:right;top:15px;margin:15px 15px -55px 0;width:40px;height:40px;border:1px solid var(--line);border-radius:50%;background:#fff;color:var(--ink);font-size:25px;line-height:1;cursor:pointer}
.case-dialog-content article{padding:28px 34px 34px}.case-dialog-content img{width:100%;max-height:310px;border-radius:10px;background:#f5f8fa;object-fit:contain}
.case-dialog-content article>span{display:block;margin-top:24px;color:var(--blue-deep);font-size:12px;font-weight:600;text-transform:uppercase}
.case-dialog-content h3{margin:8px 0 20px;font-size:clamp(28px,4vw,42px);font-weight:600;line-height:1.05;letter-spacing:-.035em}
.case-dialog-content p{margin:0 0 13px;color:var(--muted);font-size:16px;line-height:1.6}

@media(max-width:1050px){
  .funnel-hero{grid-template-columns:1fr 1fr}.hero-system{min-height:350px}
  .funnel-visual{grid-template-columns:minmax(150px,1fr) minmax(300px,410px) minmax(150px,1fr);gap:20px}.funnel-notes-left article:after,.funnel-notes-right article:before{width:21px}.funnel-notes-left article:after{right:-22px}.funnel-notes-right article:before{left:-22px}
  .one-team{grid-template-columns:1fr 1fr}.one-team .button{grid-column:2;grid-row:2}.one-team>div{grid-row:1/3}
}
@media(max-width:900px) and (min-width:621px){
  .zone-grid{grid-template-columns:repeat(3,minmax(0,1fr));gap:14px 10px}
  .zone-card{min-height:310px}
  .zone-card:nth-child(3):after{right:50%;top:auto;bottom:-20px;transform:translateX(50%) rotate(90deg)}
  .zone-card:nth-child(4){grid-column:3;grid-row:2}.zone-card:nth-child(5){grid-column:2;grid-row:2}.zone-card:nth-child(6){grid-column:1;grid-row:2}
  .zone-card:nth-child(4):after,.zone-card:nth-child(5):after{right:auto;left:-17px;transform:rotate(180deg)}
}
@media(max-width:760px){
  .ecom-page .section-heading h2{font-size:34px}.funnel-hero{grid-template-columns:1fr;padding-top:92px}.hero-system{min-height:0}.hero-system>img{width:108%;margin-left:-4%}
  .market-grid{grid-template-columns:1fr}.market-conclusion{grid-template-columns:1fr;gap:11px}
  .funnel-visual{grid-template-columns:1fr;gap:18px}.funnel-shape{grid-row:1}.funnel-notes{display:grid;grid-template-columns:1fr 1fr;grid-template-rows:auto;gap:8px}.funnel-notes article,.funnel-notes-left article:nth-child(n),.funnel-notes-right article:nth-child(n){grid-row:auto}.funnel-notes-left article:last-child{grid-column:1/-1}.funnel-notes-left article:after,.funnel-notes-right article:before{display:none}
  .one-team{grid-template-columns:1fr}.one-team>div,.one-team p,.one-team small,.one-team .button{grid-column:auto;grid-row:auto}
  .major-cases{grid-template-columns:1fr}
}
@media(max-width:620px){
  .funnel-map>.work-heading{padding:24px 14px}
  .work-intro-copy{margin-top:17px}
  .zone-grid{grid-template-columns:1fr;gap:12px}
  .zone-card,.zone-card:nth-child(4),.zone-card:nth-child(5),.zone-card:nth-child(6){grid-column:auto;grid-row:auto;grid-template-columns:108px minmax(0,1fr);grid-template-rows:1fr;min-height:0}
  .zone-visual{min-height:150px;border-right:1px solid #dcebf2;border-bottom:0;border-radius:10px 0 0 10px}
  .zone-card:not(:last-child):after,.zone-card:nth-child(3):after,.zone-card:nth-child(4):after,.zone-card:nth-child(5):after{right:50%;left:auto;top:auto;bottom:-19px;transform:translateX(50%) rotate(90deg)}
  .zone-copy h3,.zone-copy>span{min-height:0}.zone-copy p{font-size:13px}
}
@media(max-width:520px){
  .ecom-page .funnel-hero h1{font-size:35px}.hero-metrics{grid-template-columns:repeat(3,1fr);gap:5px}.hero-metrics div{padding:12px 8px}.hero-metrics strong{font-size:17px}.hero-metrics span{font-size:10px}
  .funnel-board{padding:22px 14px}.funnel-shape div{height:57px}.funnel-shape span{font-size:11px}.funnel-total{align-items:flex-start}
  .major-case{grid-template-columns:1fr;min-height:0}.major-case>img{height:190px;min-height:0}.case-copy{min-height:220px}.case-dialog-content article{padding:22px 18px 28px}
}

/* Hero iteration: fixed line rhythm and vertical proof numbers */
.ecom-page .funnel-hero{grid-template-columns:minmax(0,.92fr) minmax(430px,1.08fr);gap:24px;padding-top:100px;padding-bottom:44px}
.ecom-page .funnel-hero h1{max-width:680px;margin:18px 0 20px;font-size:clamp(34px,3.45vw,46px);font-weight:600;line-height:1.06;letter-spacing:-.035em;text-wrap:initial}
.ecom-page .funnel-hero h1>span{display:block;white-space:nowrap}
.ecom-page .funnel-hero h1 em{display:inline;color:var(--blue);font-style:normal}
.ecom-page .funnel-hero-copy>p{max-width:620px;font-size:16px;line-height:1.55}
.ecom-page .hero-metrics{display:grid;grid-template-columns:1fr;gap:0;width:min(100%,410px);margin-top:21px;border-top:1px solid var(--line)}
.ecom-page .hero-metrics div{display:grid;grid-template-columns:150px minmax(0,1fr);align-items:center;gap:16px;min-height:55px;padding:9px 0;border:0!important;border-bottom:1px solid var(--line)!important;border-radius:0;background:transparent}
.ecom-page .hero-metrics strong{font-size:24px;line-height:1;white-space:nowrap}
.ecom-page .hero-metrics span{margin:0;font-size:13px;line-height:1.3}
.ecom-page .funnel-hero-copy>.button{margin-top:17px}

@media(max-width:1050px){
  .ecom-page .funnel-hero{grid-template-columns:minmax(0,1fr) minmax(360px,.9fr)}
  .ecom-page .funnel-hero h1{font-size:clamp(34px,4.2vw,43px)}
}
@media(max-width:760px){
  .ecom-page .funnel-hero{grid-template-columns:1fr;padding-top:88px}
  .ecom-page .funnel-hero-copy>p{max-width:650px}
  .ecom-page .hero-metrics{width:100%}
}
@media(max-width:520px){
  .ecom-page .funnel-hero h1{font-size:clamp(30px,9vw,34px);line-height:1.08;letter-spacing:-.03em}
  .ecom-page .funnel-hero h1>span{white-space:normal}
  .ecom-page .hero-metrics{grid-template-columns:1fr;gap:0}
  .ecom-page .hero-metrics div{grid-template-columns:128px minmax(0,1fr);padding:10px 0}
  .ecom-page .hero-metrics strong{font-size:20px}.ecom-page .hero-metrics span{font-size:12px}
}

/* Hero iteration: let the headline use the full text column */
.ecom-page .funnel-hero h1{max-width:none;text-wrap:pretty}
@media(min-width:761px){.ecom-page .hero-system{transform:translateY(28px)}}

/* Hero iteration: the headline spans both columns */
.ecom-page .funnel-hero{align-items:start;row-gap:18px}
.ecom-page .funnel-hero-head{grid-column:1/-1;width:100%}
.ecom-page .funnel-hero-head h1{width:100%;margin:18px 0 2px;font-size:clamp(38px,3.2vw,46px);line-height:1.04;letter-spacing:-.035em}
@media(min-width:1180px){.ecom-page .funnel-hero-head h1{white-space:nowrap}}
@media(max-width:760px){
  .ecom-page .funnel-hero-head{grid-column:auto}
  .ecom-page .funnel-hero-head h1{font-size:clamp(30px,9vw,34px);white-space:normal}
}

/* Hero iteration: return to the regular two-column grid */
.ecom-page .funnel-hero{grid-template-columns:minmax(0,.92fr) minmax(430px,1.08fr);align-items:center;row-gap:normal}
.ecom-page .funnel-hero h1{max-width:610px;font-size:clamp(34px,3vw,40px);font-weight:600;line-height:1.08;letter-spacing:-.025em;text-wrap:pretty;white-space:normal}
@media(max-width:1050px){.ecom-page .funnel-hero{grid-template-columns:minmax(0,1fr) minmax(360px,.9fr)}}
@media(max-width:760px){.ecom-page .funnel-hero{grid-template-columns:1fr}.ecom-page .funnel-hero h1{font-size:34px}}
@media(max-width:520px){.ecom-page .funnel-hero h1{font-size:31px;line-height:1.1}}

/* Hero iteration: exactly two headline lines on full layouts */
.ecom-page .funnel-hero{grid-template-columns:minmax(0,1.08fr) minmax(430px,.92fr)}
.ecom-page .funnel-hero h1>span{display:block;white-space:nowrap}
@media(max-width:1050px){.ecom-page .funnel-hero{grid-template-columns:minmax(0,1fr) 360px}.ecom-page .funnel-hero h1{font-size:34px}}
@media(max-width:900px){.ecom-page .funnel-hero{grid-template-columns:1fr}.ecom-page .funnel-hero h1{font-size:34px}}
@media(max-width:599px){.ecom-page .funnel-hero h1>span{white-space:normal}}

/* Hero correction: both fixed lines must fit inside the text column */
.ecom-page .funnel-hero h1{font-size:30px;line-height:1.1;letter-spacing:-.02em}
@media(max-width:599px){.ecom-page .funnel-hero h1{font-size:28px}}

/* Hero proof: two headline metrics and one review line, without dividers */
.ecom-page .hero-system>img{transform:scale(1.1);transform-origin:center}
.ecom-page .hero-metrics{grid-template-columns:repeat(2,minmax(0,1fr));gap:24px 34px;width:min(100%,500px);margin-top:24px;border:0}
.ecom-page .hero-metrics div{display:flex;flex-direction:column;align-items:flex-start;gap:7px;min-height:0;padding:0;border:0!important;border-radius:0;background:transparent}
.ecom-page .hero-metrics strong{font-size:26px}
.ecom-page .hero-metrics span{font-size:13px}
.ecom-page .hero-metrics .metric-review{grid-column:1/-1;display:flex;flex-direction:row;align-items:center;gap:10px;flex-wrap:wrap}
.ecom-page .metric-review .metric-stars{color:var(--blue);font-size:18px;line-height:1;letter-spacing:2px}
.ecom-page .metric-review strong{font-size:20px}
@media(max-width:520px){
  .ecom-page .hero-metrics{grid-template-columns:repeat(2,minmax(0,1fr));gap:20px 16px}
  .ecom-page .hero-metrics strong{font-size:21px}.ecom-page .hero-metrics span{font-size:12px}
  .ecom-page .metric-review strong{font-size:18px}
}

/* Hero proof: explanations below numbers; client count below reviews */
.ecom-page .hero-metrics{grid-template-columns:max-content max-content;gap:18px 18px;width:max-content;max-width:100%}
.ecom-page .hero-metrics>div:not(.metric-review){display:flex;flex-direction:column;align-items:flex-start;gap:7px;white-space:normal}
.ecom-page .hero-metrics>div:not(.metric-review) span{max-width:none;white-space:normal}
.ecom-page .hero-metrics .metric-clients{grid-column:1/-1;margin:-10px 0 0;color:var(--muted);font-size:14px;line-height:1.4}
.ecom-page .metric-review a{color:var(--blue-deep);font-size:13px;font-weight:600;text-decoration:underline;text-underline-offset:3px}
@media(max-width:650px){
  .ecom-page .hero-metrics{grid-template-columns:max-content max-content;gap:18px 14px;width:max-content;max-width:100%}
  .ecom-page .hero-metrics>div:not(.metric-review){align-items:flex-start;gap:6px;white-space:normal}
  .ecom-page .funnel-hero-copy>.button{width:100%;max-width:100%;min-width:0;height:auto;gap:10px;padding-inline:14px;white-space:normal;text-align:left}
  .ecom-page .funnel-hero-copy>.button .button-label{flex:1 1 auto;min-width:0;line-height:1.3;overflow-wrap:anywhere}
  .ecom-page .funnel-hero-copy>.button .button-arrow{flex:0 0 auto}
  .ecom-page .hero-system{margin-top:18px}
  .ecom-page .hero-system>img{width:100%;margin-left:0;transform:none}
}

/* Keep both headline lines within the copy column, including font fallbacks. */
.ecom-page{--ecom-headline-size:2.275rem}
.ecom-page .funnel-hero-copy{min-width:0}
.ecom-page .funnel-hero h1,.ecom-page .work-heading h2,.ecom-page .market-section .section-heading h2,.ecom-page .market-section .compare-title,.ecom-page .qualifier h2,.ecom-page .formats-section .section-heading h2,.ecom-page .final-cta h2{max-width:100%;font-size:var(--ecom-headline-size);font-weight:600;line-height:1.1;letter-spacing:-.02em;text-wrap:wrap}
.ecom-page .formats-section .section-heading p strong{font-weight:600}
.ecom-page .formats-section .section-heading{max-width:none}
.ecom-page .formats-section .section-heading>p{max-width:none;font-size:16px}
.formats-illustration{width:100%;min-width:0;aspect-ratio:5/1;margin:0 0 28px;overflow:hidden;mix-blend-mode:multiply}
.formats-illustration img{display:block;width:100%;height:100%;object-fit:cover;object-position:center}
@media(max-width:600px){.formats-illustration{margin-bottom:20px}}
/* Compact format summaries; every existing detail stays available on expansion. */
.formats-section .format-grid{align-items:start}
.formats-section .format-collapsible{min-height:0;padding:24px}
.format-collapsible h3{min-height:2.24em;margin:18px 0 14px}
.format-collapsible>.format-lead{min-height:4.65em;margin:0 0 12px;font-size:16px;line-height:1.55}
.format-details{min-width:0;margin:0 0 16px}
.format-summary{display:flex;align-items:center;justify-content:space-between;gap:12px;min-height:48px;padding:10px 0;color:var(--blue-deep);font-size:16px;font-weight:500;line-height:1.35;list-style:none;cursor:pointer}
.format-summary::-webkit-details-marker{display:none}
.format-summary::marker{content:""}
.format-summary::after{content:"+";flex-shrink:0;font-size:24px;font-weight:400;line-height:1}
.format-details[open]>.format-summary::after{content:"−"}
.format-summary:hover{color:var(--blue)}
.format-summary:focus-visible{outline:2px solid var(--blue);outline-offset:3px;border-radius:4px}
.format-summary-open,.format-details[open]>.format-summary .format-summary-closed{display:none}
.format-details[open]>.format-summary .format-summary-open{display:inline}
.format-details-body{display:flow-root;min-width:0;padding:12px 0 4px}
.format-collapsible .format-details-body>p{margin:0 0 16px;font-size:16px;line-height:1.55}
.format-collapsible .format-details-body>.commerce-path{margin-top:0}
.format-collapsible .format-details-body>.commerce-result{display:block;margin:0;padding:16px;border-radius:9px;background:#d9eff9;color:#244c60;font-size:16px;font-weight:600;line-height:1.5}
.format-collapsible .format-details-body>.channel-list{margin:16px 0 0}
.format-collapsible>.button{margin-top:0;min-height:48px}
@media(max-width:900px){.format-collapsible h3,.format-collapsible>.format-lead{min-height:0}}
@media(max-width:600px){.formats-section .format-collapsible{padding:20px}.format-details{margin-bottom:12px}}
.ecom-page .qualifier h2,.ecom-page .final-cta h2{text-transform:none}
.qualifier-title-end{white-space:nowrap}
.qualifier-form-arrow{display:inline-block;width:clamp(64px,7vw,106px);height:34px;margin-left:18px;vertical-align:middle;color:var(--blue);pointer-events:none}
@media(max-width:900px){.qualifier-form-arrow{display:none}}
.qualifier>div>p{font-size:16px;font-weight:400}
/* Match the final contact block to the approved expert form. */
.final-cta{grid-template-columns:minmax(0,1.15fr) minmax(0,.7fr);align-items:start;border:1px solid #cbe5f2;border-radius:16px;background:var(--blue-pale);color:var(--ink)}
.final-cta>div,.final-cta .inline-form{min-width:0}
.final-cta h2{margin:18px 0}
.final-cta>div>p{max-width:100%;margin:0 0 14px;color:var(--muted);font-size:16px;font-weight:400;line-height:1.55}
.final-cta>div>p:last-child{margin-bottom:0}
.final-cta .inline-form input{border-color:#cee1ea;background:#fff;color:var(--ink)}
.final-cta .inline-form input::placeholder{color:#7a878e}
.final-cta .inline-form label span,.final-cta .inline-form small{color:#607b88}
.final-cta .inline-form .button{width:100%;max-width:100%;min-width:0;white-space:normal}
.final-cta .consent span{min-width:0;overflow-wrap:anywhere}
.proof-logos{grid-template-columns:repeat(6,minmax(0,1fr))}
.proof-logos img,.proof-logos .trusted-wordmark{width:100%;min-width:0;height:70px;padding:14px;object-fit:contain;border:1px solid #e5edf1;border-radius:8px;background:#fff;filter:grayscale(1);opacity:.64;transition:.2s}
.proof-logos .trusted-wordmark{display:flex;align-items:center;justify-content:center;color:#20282d;font-size:18px;font-weight:800;letter-spacing:-.04em;text-transform:uppercase}
.proof-logos img:hover,.proof-logos .trusted-wordmark:hover{filter:none;opacity:1;transform:translateY(-2px)}
@media(max-width:900px){.final-cta{grid-template-columns:minmax(0,1fr)}.proof-logos{grid-template-columns:repeat(4,minmax(0,1fr))}}
@media(max-width:620px){.proof-logos{grid-template-columns:repeat(3,minmax(0,1fr))}.proof-logos img,.proof-logos .trusted-wordmark{height:58px;padding:11px}.proof-logos .trusted-wordmark{font-size:14px}}
.ecom-page .funnel-hero h1>span{white-space:normal}
/* Preserve the approved illustration alignment. */
@media(min-width:901px){
  .ecom-page .hero-system{min-height:325px;margin-top:45px;top:28px;transform:none}
  .ecom-page .hero-system>img{width:106%;max-width:none;margin-left:-6%;transform:none}
}
@media(max-width:599px){.ecom-page{--ecom-headline-size:clamp(1.95rem,9.36vw,2.275rem)}}

/* Market comparison keeps only the colored metric panels. */
.market-section .compare-title{margin-bottom:12px;text-transform:none}
.market-section .compare-subtitle{margin:0 0 24px;color:var(--muted);font-size:16px;font-weight:400;line-height:1.55}
.market-section .market-card{min-width:0;padding:0;border:0;border-radius:0;background:transparent}
.market-illustration{width:100%;aspect-ratio:5/1;margin:22px 0 0;overflow:hidden}
.market-illustration>img{display:block;width:100%;height:100%;object-fit:cover;object-position:center}

/* Published DIY cases: original images, a compact carousel and full case details. */
.ecom-page .cases-intro h2{max-width:100%;font-size:var(--ecom-headline-size);font-weight:600;line-height:1.1;letter-spacing:-.02em;text-transform:none}
.cases-intro{display:grid;grid-template-columns:minmax(0,1fr) auto;align-items:center;column-gap:20px;max-width:100%;margin-bottom:20px}
.cases-intro>p{grid-column:1/-1;max-width:900px;font-size:16px;font-weight:400;line-height:1.55}
.cases-intro>p+p{margin-top:14px}
.cases-intro a{color:var(--blue-deep);text-decoration:underline;text-underline-offset:4px}
.case-carousel{min-width:0}
.case-carousel-tools{display:flex;justify-content:flex-end;align-items:center;gap:10px}
.case-carousel-status{margin-right:6px;color:var(--muted);font-size:14px;font-variant-numeric:tabular-nums}
.case-carousel-nav{display:grid;place-items:center;width:44px;height:44px;padding:0;border:1px solid var(--line);border-radius:8px;background:#fff;color:var(--blue-deep);font-size:24px;cursor:pointer}
.case-carousel-nav:hover:not(:disabled){border-color:var(--blue);background:var(--blue-pale)}
.case-carousel-nav:disabled{opacity:.35;cursor:default}
.case-carousel-track{display:grid;grid-auto-flow:column;grid-auto-columns:calc((100% - 42px)/4);align-items:stretch;gap:14px;overflow-x:auto;overscroll-behavior-x:contain;scroll-snap-type:x mandatory;scrollbar-width:none;margin:0;padding:3px 0 6px;list-style:none}
.case-carousel-track::-webkit-scrollbar{display:none}
.case-carousel-track>li{min-width:0;scroll-snap-align:start}
.case-carousel-card{display:flex;flex-direction:column;width:100%;height:100%;min-width:0;padding:0;overflow:hidden;border:1px solid var(--line);border-radius:14px;background:#fff;color:var(--ink);text-align:left;font:inherit;cursor:pointer}
.case-carousel-image{display:block;width:100%;padding:10px;background:#f0f8fc}
.case-carousel-image>img{display:block;width:100%;aspect-ratio:1.75;height:auto;object-fit:cover;object-position:top;border-radius:8px}
.case-carousel-copy{display:flex;flex:1;flex-direction:column;padding:14px 16px}
.case-carousel-name{min-height:45px;font-size:18px;font-weight:600;line-height:1.25;letter-spacing:-.015em;overflow-wrap:anywhere}
.case-carousel-description{min-height:48px;margin:8px 0 12px;font-size:16px;font-weight:400;line-height:1.45;color:var(--muted)}
.case-carousel-result{display:flex;flex-direction:column;gap:6px;margin:auto -16px 0;padding:12px 16px;background:var(--blue-pale)}
.case-carousel-result-label{min-height:40px;color:#52707f;font-size:14px;font-weight:400;line-height:1.4}
.case-carousel-result-number{color:var(--blue-deep);font-size:30px;font-weight:600;line-height:1.12;letter-spacing:-.03em}
.case-carousel-more{display:flex;justify-content:space-between;align-items:center;gap:8px;margin-top:12px;color:var(--blue-deep);font-size:16px;font-weight:400;line-height:1.4}
.case-carousel-card:hover .case-carousel-more{color:var(--blue)}
.case-carousel-card:focus-visible,.case-carousel-nav:focus-visible{outline:2px solid var(--blue);outline-offset:-2px;border-radius:12px}
.case-dialog-content .case-detail-image{max-height:400px;height:auto;object-fit:contain}
.case-dialog-content .case-detail-result{margin-bottom:22px;color:var(--blue-deep);font-weight:600}
.case-detail-cta{display:grid;gap:16px;margin-top:24px;padding:22px;border-radius:12px;background:var(--blue)}
.case-dialog-content .case-detail-cta>p{margin:0;color:#fff;font-size:18px;line-height:1.4;font-weight:400}
.case-detail-cta>.button{width:100%;min-width:0;min-height:48px;margin:0;white-space:normal;text-align:left;font-size:16px;background:#fff;color:var(--blue-deep)}
.case-detail-cta>.button:hover{background:var(--blue-pale)}
.case-detail-cta>.button>span{flex-shrink:0}
@media(max-width:600px){.case-detail-cta{padding:18px;gap:14px}.case-detail-cta>.button{padding:12px 14px}}
body.case-modal-open{overflow:hidden}
@media(max-width:900px){.case-carousel-track{grid-auto-columns:calc((100% - 14px)/2)}}
@media(max-width:600px){.cases-intro{grid-template-columns:minmax(0,1fr)}.case-carousel-tools{grid-row:4;justify-content:flex-start;margin-top:16px}.case-carousel-track{grid-auto-columns:86%;gap:14px}.case-carousel-name,.case-carousel-description,.case-carousel-result-label{min-height:0}.case-dialog{max-height:90dvh}.case-dialog-content .case-detail-image{max-height:240px}}

/* Rounded funnel: editable labels over five softly shaded curved levels. */
.funnel-shape.funnel-shape-curved{display:grid;grid-template-rows:repeat(5,70px);width:100%;background:url('../assets/ecom-funnel-curved.svg?v=94') center/100% 100% no-repeat;filter:drop-shadow(0 8px 12px rgba(34,119,156,.08))}
.funnel-shape.funnel-shape-curved>div{width:100%;height:70px;margin:0;padding-top:25px;background:none;clip-path:none;color:#183d4d}
.funnel-shape-curved>div>span{max-width:76%;font-size:12px;font-weight:400;text-align:center;line-height:1.2}
.funnel-shape.funnel-shape-curved>div:last-child{color:#fff}
.funnel-shape-curved>div:last-child>span{max-width:34%}
@media(max-width:900px){
  .ecom-page .funnel-hero-copy>.button{width:100%;max-width:100%;min-width:0}
}
@media(max-width:520px){
  .funnel-shape.funnel-shape-curved{grid-template-rows:repeat(5,62px)}
  .funnel-shape.funnel-shape-curved>div{height:62px;padding-top:22px}
  .funnel-shape-curved>div>span{font-size:11px}
}